HBF Reporting

HBF Reporting is an internal analytics, reporting, and advertising operations application used by Hubforth and FORTHiQ.

The application helps authorized team members review Google Ads performance, advertising spend, conversion results, and ecommerce funnel data from company-owned Google Ads and BigQuery/GA4 data sources.

Purpose

HBF Reporting is used to generate internal business reports, monitor advertising performance, diagnose traffic quality, support ecommerce operations decisions, and carry out authorized Google Ads management tasks.

Data access and ad operations

With authorized Google account consent, the application may read Google Ads reporting data and read-only BigQuery datasets connected to company analytics exports. Authorized users may also use the application to create or edit Google Ads campaigns, ad groups, ads, keywords, budgets, and related settings when those actions have been specifically requested and approved by the business.

Operational limits

The application is intended for internal business use by authorized personnel. Advertising changes are made only at the direction of authorized users. The application is not intended to expose company advertising or analytics data to the public.

Related policies

Privacy Policy: HBF Reporting Privacy Policy

Terms of Service: HBF Reporting Terms of Service